Creative duo _ Amsterdam _ Fashion & sportswear

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We are a creative duo with two decades in fashion and sportswear. We've partnered with Ace & Tate, Tommy Hilfiger, The North Face, G-Star RAW, Nike and ASICS, as well as start-ups. Brand positioning, identity, product design, graphic design and creative projects: smart strategy with hands-on craft, to get your brand where it needs to be.

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Partnered with

Global names and start‑ups, from Amsterdam to LA.

Services

From brand DNA to the label in the neck.

brand
identity_

We bring your brand into sharp focus, whether you're starting from scratch or eyeing a refresh. From honing your brand DNA to a comprehensive brand guide, we've got you covered.

  • Brand (re)positioning
  • Brand DNA refinement
  • Brand guide creation
  • Brand identity

product
design_

We craft complete collections for men and women, from garments to accessories. From the initial design to seasonal narratives and material choices.

  • Collection design
  • Collection planning
  • Seasonal storylines
  • Colour, fabric & trims

graphic
design_

Full graphic packages: graphic tees, internal labels and custom illustrations. Versatile prints, from bold graphics to intricate artwork.

  • Graphics
  • Allover prints
  • Branding & labelling
  • Illustrations

Studio

Two people. One approach to brand storytelling.

Portrait of Cressida Wilcox

Cressida Wilcox

Product design

Cressida designs complete collections, from garments to accessories, and has worked with Tommy Hilfiger, Nike, G-Star RAW and Esprit. Her speciality: weaving seasonal narratives that complement a brand's identity.

Portrait of Ruud de Bruin

Ruud de Bruin

Creative direction

Ruud leads creative direction, brand strategy and graphic design. He has worked with Ace & Tate, G-Star RAW, Nike and ASICS, and is creative partner to Universe Building and Gashouder in Amsterdam.

Contact

Say hi_

info@formfollows.nl Amsterdam, NL